Karla Frieders

Karla Frieders
VENTURE MENTOR

Bio

Karla is the Chief Merchandising Officer at Steve Madden. She is responsible for guiding overall creative direction and leading product design for the women’s footwear businesses, including the flagship Steve Madden brand.

Experience

Before being promoted to Chief Merchandising Officer, Karla was the President of Retail for the Company and Executive Vice President of Product Development. Karla has a deep understanding of product and trends and has succeeded at every level within Steve Madden, the industry leader in woman’s footwear.

Education

N.A

Skills

Merchandising

Footwear

Trend Analysis